Great PPC is not about the ads. It is about what happens before the click (targeting, creative) and after the click (landing page, offer, follow-up). We obsess about all three.
The B-postcode economy is worth over £31 billion. The question is which businesses online searchers find first.
Birmingham is the UK's second city with a fast-diversifying service economy. In a market defined by a wave of relocations from London means new entrants are crowding the market monthly, the Birmingham businesses that show up first, show up credibly, and invest in their digital foundations are the ones that compound wins year after year. Generic, copy-paste strategies do not survive here.