Most Seattle websites we are asked to audit are held together by plugins, duct tape and optimistic thinking. They work, until they do not.
The Pacific Northwest combines technical sophistication with a scepticism of hype.
Seattle is the Amazon and Microsoft duopoly has made Seattle a global cloud capital. In a market defined by product-led buyers who evaluate marketing with the same rigour they evaluate engineering, the Seattle businesses that show up first, show up credibly, and invest in their digital foundations are the ones that compound wins year after year. Generic, copy-paste strategies do not survive here.