Done well, social marketing for Columbus brands builds awareness, authority and demand, all at once. Done badly, it is an expensive distraction from the work that actually drives growth.
Columbus is the US city investors are quietly piling into. The marketing competition is catching up quickly.
Columbus is the fastest-growing major metro in the Midwest. In a market defined by Intel's $20bn fab investment has brought a tsunami of relocations, the Columbus businesses that show up first, show up credibly, and invest in their digital foundations are the ones that compound wins year after year. Generic, copy-paste strategies do not survive here.