Paid media is the fastest way to grow, and the fastest way to lose money. In Hull, the cost-per-click is high enough that every error compounds quickly.
City of Culture 2017 turned Hull's trajectory around. The businesses here are done being overlooked.
Hull is the UK's leading offshore renewable energy hub. In a market defined by underserved by national agencies, which rewards firms that show up with real local understanding, the Hull businesses that show up first, show up credibly, and invest in their digital foundations are the ones that compound wins year after year. Generic, copy-paste strategies do not survive here.