Most Cambridge PPC accounts we audit are wasting 30–50% of spend on broad-match keywords, unoptimised landing pages and account structures built for reporting convenience, not profitability.
Cambridge buyers want evidence. Claims without data, case studies without numbers, and pitches without substance get deleted.
Cambridge is the densest technology and life-sciences cluster in Europe. In a market defined by founders, scientists and investors who want evidence, not adjectives, the Cambridge businesses that show up first, show up credibly, and invest in their digital foundations are the ones that compound wins year after year. Generic, copy-paste strategies do not survive here.